<p>In today's competitive business world there's no place for lackluster performance half-brilliant contributions or low-burning customer service. When you find your&nbsp;SPARK&nbsp;you shine brilliantly against a backdrop of automation algorithms and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your&nbsp;SPARK&nbsp;is what distinguishes you from the pack through exceptional&nbsp;PLATINUM&nbsp;service that keeps customers coming back-every time.</p><p><br></p><p>You have the opportunity to&nbsp;Be the Spark&nbsp;for your company customers and employees and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will in turn capture the hearts and minds of customers. Through evidence-based research stories and examples&nbsp;Be the SPARK&nbsp;will teach you how to attract and retain customers in a growing global market turn customers into loyal fans and create unforgettable moments that keep them coming back.</p><p><br></p><p>Best of all this book will help you find and ignite your inner&nbsp;SPARK. It's time to light the fire in your belly to kindle your passion and&nbsp;Be the Sparkthat creates the change you want to see in yourself your company and the world.</p>
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