FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA

<p>This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products&mdash;special goods linked to specific regions and traditions. It delves into how cultural social economic and psychological elements shape consumer preferences and decision-making. With real-world examples the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students researchers and professionals it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.</p>