Flipping the Switch

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Successful entrepreneurship is not a straight line. It's a thrilling unpredictable roller coaster full of extreme ups and downs.</span></p><p><br></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Flipping the Switch</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> is the story of </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Cole</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> and </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Guillaume</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales marketing product development and manufacturing experience in both Western and Chinese markets together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they're teaching others to do the same.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Whether you're just starting out as an entrepreneur looking to grow your business or interested in expanding into foreign markets </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Flipping the Switch </em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>has many valuable lessons to help you spot that next opportunity create your next solution and have some fun along the way.</span></p>