FMCG Blueprint 2.0 – The Operator’s Edition: Built for FMCG Professionals Who’ve Survived the Basics

<p><b>FMCG Blueprint 2.0 &ndash; The Operator&rsquo;s Edition</b> is not a theory book.<br/>It is a field-tested playbook written for professionals who have already survived the basics of FMCG and want to understand how the system actually works.</p><p>This book goes beyond jargon to decode the real mechanics of distribution rotation pricing discipline return on investment (ROI) and trade decision-making. Drawing from years of hands-on experience across grocery and consumer categories it breaks down how small decisions at the beat distributor and shelf level quietly decide business outcomes.</p><p>Rather than promising shortcuts or generic frameworks FMCG Blueprint 2.0 focuses on execution realities&mdash;why some markets scale sustainably while others collapse under the weight of poor economics misaligned incentives and short-term thinking.</p><p>Inside the book readers will learn how to:</p><p>&bull; build sustainable distribution without burning capital<br/>&bull; manage ROI beyond spreadsheets and dashboards<br/>&bull; handle undercutting channel conflict and trade pressure<br/>&bull; improve salesmen's productivity and execution discipline<br/>&bull; interpret Nielsen data beyond headline metrics<br/>&bull; understand why availability alone does not guarantee growth</p><p>This is not a book to skim.<br/>It is a book to return to when decisions matter.</p><p>Written not from a consultant&rsquo;s distance but from inside the system FMCG Blueprint 2.0 serves as an operator&rsquo;s manual for professionals who deal with the realities of FMCG every day&mdash;and want to do it better.</p>