Focus Group Interviews in Education and Psychology

While there are many books that address focus groups most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples the authors show how to prepare for a focus group create a moderators guide select a setting and analyze results. In addition there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs of the techniques discussed.