Focus Groups

The fully updated <b>Third Edition</b> of <b>Focus Groups: Theory and Practice </b>offers a unique blend of focus group theory and practice in a single easy-to-read source. It provides systematic treatment to the design conduct and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance comprehensive treatment and historical perspective the book examines every facet of focus group research from the selection and recruitment of group participants to the selection of a moderator and conducting of interviews to the analysis of focus group data. The <b>Third Edition </b>reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span and also provides more guidance on conducting virtual focus groups.