Focus on the End-User

Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user by looking at statistical data provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source by analyzing the input of search engine users. Thus by using common signifiers the communication gap is closed a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives with a key focus on the end-user as the ultimate receiver of the intended message.