Fomo: Marketing To Millennials

"A fresh take on marketing delves deeper into the Millennial mindset... A compelling read. Millennials would alsoloveto discover themselves through this book." Shiv Kumar Director - Student Engagement and Applied Learning Indian School of Business"Insightful thought provoking  with lots of contextualized real life examples. A must read for marketing students."HIt'sh Sood VP and Head Marketing Vodafone Idea LimitedWHO ARE MILLENNIALS?HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?IS THERE A WAY TO CAPTURE THEIR ATTENTION?With rapid changes in media production and consumption trends are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with engage and finally trigger Millennials? purchase behaviour?This book explores and suggests novel approaches of marketing to Millennials with reference to a modern-day phenomenon - FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall better communication and better sales!