For Brand'S Sake: Marketing Lessons For Young Brand Managers

<p><b>FOR BRAND'S SAKE is a practical guide for young marketers.</b> This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG commodities or FMEG. This book will help you make better decisions about marketing.</p><p>How to approve scripts for TV ads?<br/>How to choose a filmmaker?<br/>How to evaluate a media plan?<br/>How to work with YouTube influencers?<br/>How to conduct market research?<br/>How to find out if your TV ad is working or not?<br/>How to choose a celebrity brand ambassador?<br/>How to run consumer schemes and trade schemes?</p><p>If you are working on a consumer brand this book will help you understand all the basics of brand building. It covers the following topics:</p><p>Advertising<br/>Media Planning<br/>Market Research<br/>Strategy<br/>BTL Activation<br/>Trade Marketing</p>