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About The Book
Description
Author
FOR BRAND'S SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG commodities or FMEG. This book will help you make better decisions about marketing.How to approve scripts for TV ads?How to choose a filmmaker?How to evaluate a media plan?How to work with YouTube influencers?How to conduct market research?How to find out if your TV ad is working or not?How to choose a celebrity brand ambassador?How to run co