For God's Sake (PB)

A brilliant 4D documentary'-Financial Express 'A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies Ambi seeks to answer questions like: · Why has the bindi disappeared from advertisements? What makes Lord Shiva so cool? How did a Chennai-based department store start the New Year's Sal...See More