For God's Sake

A brilliant 4D documentary'-Financial Express 'A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies Ambi seeks to answer questions like: · Why has the bindi disappeared from advertisements? What makes Lord Shiva so cool? How did a Chennai-based department store start the New Year's Sale phenomenon? Are Muslims more open-minded shoppers? Why do people who have no interest in using an MBA degree still get an MBA degree? What can Harvard Business School learn from the Kumbh Mela? Filled with personal stories anecdotes and lessons this book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services. About the Author Ambi Parameswaran has spent a large part of his thirty-five-year working career in advertising at DraftFCB Ulka where he rose to be Executive Director and CEO. An engineer from IIT Madras and MBA from IIM Calcutta he also completed his PhD from Mumbai University in 2012. Ambi has authored/coauthored six books on topics ranging from brand building and advertising to consumer behaviour. When he is not busy at work reading writing or teaching you can find him at a music concert. His wife Nithya is an ex-marketer turned stock market investor. His son Aditya is an alumnus of IIT Bombay and Stanford. Ambi and his son started their PhDs at the same time but Ambi says he beat his son in the race to complete his PhD. And Ambi will not tolerate any sassy back answers from his son on that For God's Sake!