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About The Book
Description
Author
For generations weve only asked business to deliver profits - but not anymore.Consumers and employees are demanding that business deliver social value as well as financial value yet our companies are ill-equipped to successfully attempt this critical pivot.If you want to put profit to work for purpose this book will help. Find out how you can help your company become a vital force for good by delivering on its purpose-for-others through an authentic brand and hopeful culture... and inspire others to join you.