For Love & Money: How to Profit with Purpose and Grow a Business with Love

How does purpose help you grow a profitable business that people love?What exactly does it mean to be a purpose-led business?What higher purpose should your business serve and how do you serve it in a meaningful way?Purpose in business has become a common expectation from employees customers and investors. Yet many business leaders struggle to understand what it means for their business.For Love & Money offers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel Outland Denim Patagonia Unilever PayPal and Future Super this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked): LOVE. Of people planet and humanity. Its the raw emotion behind purpose. And MONEY. Profit and commercial success.Why are they interlinked? Because when purpose drives profit it offers the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees customers partners suppliers and investors; and you build trust the currency of a valued business.Written for leaders of medium and large organisations but also relevant to small business leaders this book offers the following clear outcomes: Clarity on what it means today to be a business led by a higher purposeInsight into the powerful movement behind business as a force for goodInspiration from successful social purpose-led businessesA methodology on how to define and embed meaningful purpose into your business and brandA clear how-to approach to get you started on identifying and articulating your brand purposeFor Love & Money combines inspiration insight and practical resources to empower you to reimagine your business and the higher purpose that will drive its success through the volatility of the twenty-first century.