Formula for Fortune

<p>Asa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In <i>Formula for Fortune</i> author <b>Ann Uhry Abrams</b> narrates the life and times of Candler-from his ancestral background to the death of the last of his five children.<p><i>Formula for Fortune</i> not only shows how he turned his entrepreneurial genius into an empire but also relates his status in Atlanta Georgia as a prominent banker realtor philanthropist civil servant and mayor.</p><p>Painting a lively portrait of the past this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation's major corporations but also follows Coca-Cola's fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love disappointments and disaster played out against the background of four wars a race riot technological revolutions and numerous courtroom dramas.</p>