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About The Book
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<p>Originally published in 1985 the 52 papers that make up <em>Forty Years an Advertising Agent</em> set forth the inception the development and the growth of the art (or science) of advertising in a practical way; interesting and inspiring the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism and particularly as a clear exposition of one of its comparatively little understood but most important phases.</p>