Fostering Sustainable Behavior

<p><span style=color: rgba(0 0 0 1)>Recommended by Time magazine this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors including waste reduction water and energy efficiency modal transportation shifts conservation electrification and many others. This book was written for those who design implement and evaluate programs to foster sustainable behavior.</span></p><p></p><ul><li><span style=color: rgba(0 0 0 1)>Why most environmental programs fail to change behavior</span></li><li><span style=color: rgba(0 0 0 1)>How to select the most important environmental behaviors to target</span></li><li><span style=color: rgba(0 0 0 1)>How to uncover why people don't adopt environmental behaviors and how by utilizing knowledge from the behavioral sciences you can encourage their adoption</span></li><li><span style=color: rgba(0 0 0 1)>How to pilot test programs to ensure that they work effectively before being broadly delivered</span></li><li><span style=color: rgba(0 0 0 1)>How to encourage an organization to utilize best practices in delivering environmental programs.</span></li></ul><p></p>