Foundations of Global Business

In the past three decades a number of important changes have made internationalbusiness more complex and exciting. The rapid and continuous changes in informationand communications technology (ITC) reduced trade barriers among countries andregionalization have increased the links and dependency among firms from variouscountries. This has created opportunities for increasing expansion to new markets andincreasing global integration while simultaneously posing many challenges.This book views international business as a complex and integrated system and takes asystems approach to study and analyze the changes thus enabling readers to assess global business opportunitiesand risk in a comprehensive and integral manner. The topics presented in this book allow practitioners scholarsand students of international business to have a broad understanding of the most relevant issues in a changinginternational environment.