Foundations of Social Cognition

<p>A tribute to Robert S. Wyer Jr.'s remarkable contributions to social psychology <i>Foundations of Social Cognition</i> offers a compelling analysis of the underlying processes that have long been the focus of Bob Wyer's own research including attention perception inference and memory. Leading scholars provide an in-depth analysis of these processes as they pertain to one or more substantive areas including attitudes construct accessibility impressions of persons and groups the interplay between affect and cognition motivated reasoning and stereotypes. Each chapter reviews and synthesizes past scholarship with the assessment of current understanding and cutting-edge trends and issues.<br><br><br>A must have for scholars researchers and advanced students in the fields of social and cognitive psychology as well as those in related fields such as consumer organizational and political psychology neuroscience marketing advertising and communication.</p>