Founding Sales

<p style=overflow-wrap: break-word; color: rgba(51 51 51 0.94); font-family: utopia-std; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255 255 255); text-decoration-style: initial; text-decoration-color: initial; white-space: pre-wrap;>This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B direct sales model that involves sales professionals engaging in verbal commercial conversations with buyers. Moreover many examples in this book will be targeted specifically to the realm of B2B SAAS software and specifically as regards new potentially innovative or disruptive offerings that are being brought to market for the first time. </p><p style=overflow-wrap: break-word; color: rgba(51 51 51 0.94); font-family: utopia-std; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255 255 255); text-decoration-style: initial; text-decoration-color: initial; white-space: pre-wrap;>In short direct sales of the sort a B2B SAAS software startup would engage in.</p><p style=overflow-wrap: break-word; color: rgba(51 51 51 0.94); font-family: utopia-std; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255 255 255); text-decoration-style: initial; text-decoration-color: initial; white-space: pre-wrap;>With that said if you are looking to be a first time salesperson transitioning in from another type of role or fresh out of school in an organization that meets those characteristics above you will get value out of this book.</p><p style=overflow-wrap: break-word; color: rgba(51 51 51 0.94); font-family: utopia-std; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255 255 255); text-decoration-style: initial; text-decoration-color: initial; white-space: pre-wrap;>Similarly if you are a first time sales manager either of the founder type or a sales individual contributor who is transitioning into that role again in an organization who meets the criteria above you will also get value from this book. </p>