Framing Dialogue on Female Entrepreneurship in the United States Media

Female entrepreneurship is a socially constructed phenomenon and is strongly associated with media. Discourse transmitted in news media depicts values and behaviors of female entrepreneurs that are socially desirable. By employing a framing concept it enables to recognize how news media present news stories of female entrepreneurship. Moreover it indicates how it may affect public opinion and women's intentions to undertake entrepreneurial activities. In this book it is examined by whom and how the notion of female entrepreneurship is presented in the United States public sphere after the Great Recession. In the first part of the book theoretical concepts of social constructionism female entrepreneurship and the United States media system are outlined. In the second part an extensive overview of applied research method of quantitative content analysis is presented including the sample and evaluation of the instrument. The third part deals with an analysis of the obtained data underpinning the commonalities and variations in local and national news media. And to finish a summary of the research and obtained findings are discussed.