Franchising: A Gateway for Growth
by
R. Shanthi, S. Gurusamy, P. Murari & M. Rafeeque Ahmed
English
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Piracy-free
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Assured Quality
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About The Book

This book highlights various issues on estimating the amount of economic activity that occurs in franchise businesses examining the investment potential and opportunity in international franchises sector. It focuses on the franchises issues and threats that need to be addressed for promoting growth in this dynamic sector. It deliberates the global franchise scenario through presenting successful case studies of international franchise sector.
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