Franchising Demystified: The Definitive Franchise Handbook

Now in its second edition it has been updated with current statistics and a more global scope! Whether you are considering getting into a franchise or have made the commitment Franchising Demystified provides you with a deep understanding of the franchisee-franchisor relationship. This definitive franchise handbook provides you with the tools to effectively assess the right franchise opportunity for you and then maximize your return on investment.. Loaded with practical tips Franchising Demystified helps you: . - Identify the best franchise opportunities- Determine if franchising is right for you- Fully understand your rights under the license model- Improve and build upon the franchisee-franchisor relationship - Succeed and grow a successful profitable business. Real-life examples let you learn from other peoples mistakes and experiences. Franchising Demystified is a must read for anyone considering buying a franchise or currently a franchisee