Franchising Strategies

<p>A comprehensive and accessible companion to a proven business model this book shows how to franchise an existing business supported by case studies data and research reports on the franchise industry.</p><p>For small to medium sized businesses franchising can lead to successful and profitable growth and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include:</p><ul> <p> </p> <li>The franchising business model including its history economic impact and regulations</li> <p> </p> <li>Critical factors that significantly influence franchising success enabling a comprehensive feasibility analysis of franchising potential or existing business ideas </li> <p> </p> <li>Implementation components of franchising strategies such as different franchise structures regional development plans and future trends </li> </ul><p>With its clear focus and practical orientation this book will be a valuable resource for entrepreneurs as well as undergraduate and postgraduate students interested in acquiring the knowledge skills and abilities to succeed in franchising.</p>