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About The Book
Description
Author(s)
The study analyzed the business model of two selected Chinese AV-vendors Qihoo 360 and Baidu from the perspective of their product development model revenue model marketing and distribution and services and implementation. Furthermore market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users' choice of security software.This study was initiated for the purpose of investigating the business model which supports Chinese free AV-vendors to offer free fully-functional security software.
Piracy-free
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Details
ISBN 13
9783738600223
Publication Date
-16-10-2014
Pages
-118
Weight
-154 grams
Dimensions
-148x210x6.33 mm
