Frictionless Data

<p><b>You've heard the promises of data: if you just unlock the hidden insights you can win an unfair game. But for people at most companies friction prevents data from flowing effortlessly into decisions.</b> Technology alone won't make the connection for you. Neither will finding more data; you've already got plenty. To <i>connect data with decisions</i> you'll need to reverse the way data flows through all your systems and decisions.</p><p>If you're a business decision-maker - a CEO CIO or CxO - you'll see the connection between a data strategy and the thousands of decisions people in your company make every day. If you're a data worker you'll see how your work changes the direction of a company. And if you're an analyst - someone who bridges the gap between top-level decision makers and what's really happening in the business - you'll find a new vision of how to use data to transform your job and your company.</p><p>Instead of new technology offering tired promises to make your job easier you'll find management solutions for better faster decisions. Unified data flowing through your company to everyone at the same time improving business decisions through alignment and visibility trust and scale.</p><p><i>That's Frictionless Decision Data.</i></p>