Frictionless: How Intelligent Communication Turns Every Customer Moment into Growth

<p>In a world drowning in noise clarity has become the new currency of trust.</p><p>In Frictionless strategist and entrepreneur Ayush Desai reveals how intelligent communication &mdash; powered by AI yet grounded in empathy &mdash; is transforming how businesses grow retain and build loyalty.</p><p>This isn&rsquo;t a book about technology; it&rsquo;s a playbook for human connection at scale.<br/>It teaches leaders to replace speed with understanding efficiency with consistency and automation with emotional design.</p><p>Because the real competitive advantage isn&rsquo;t who speaks first &mdash;<br/>it&rsquo;s who calls back clearly and dependably.<br/><br/>&ldquo;Frictionless&rdquo; Ayush's definitive work on intelligent communication reflects years of field experience pattern recognition and deep reflection on what truly builds trust in business. It is less a book about AI and more a manifesto for designing communication that feels alive &mdash; precise dependable and profoundly human.</p>