From CULTURE to CULTURE: The System to Define Implement Measure and Improve Your Company Culture

Company culture (noun) kuhm-puh-nee kuhl-cher: The values leaders and employees share language they use behaviors they display and connections they have that establish how they engage and interact in the workplace.Company culture influences the roles and responsibilities of every employee within the organization from executive leadership down to the front lines. A strong healthy company culture drives productivity and raises profitability and disengaged employees cost companies billions yet many executives rarely associate their culture with their bottom line. Today employee engagement stakes are higher than ever because executives have to consider the impact their company culture has on external stakeholders as well. Investors consumers and even the government are now interested in whether the organizations they do business with have values that align with theirs and demonstrate behaviors that match those values.Executive leadership must define company culture and understand how to implement it and ultimately measure and improve it. In From CULTURE to CULTURE Dr. Donte Vaughn and Randall Powers introduce their culture performance management methodology and present a behavior-driven system to operationalize company culture and increase employee engagement.