From GDPR confusion to privacy first marketing

Written by a marketer who unknowingly spoke fluent cookish part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is until she was forced to take a closer look.Privacy First Marketing is in part a personal journey from unaware participant to what-on-earth-have-I-been-doing and in part a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak grounding it in historical and current context.Said about the book: I've read it. And I'm getting this one for our entire marketing department!Zorana Frydal | Privacy Officer at Stena Metall ABThe book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!Richard Andersson | Group Digital Manager at Trelleborg