From Ideas to Iconic Brands

Inspiring stories of 101 amazing brands that changed the world • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • Tupperware • Banana Republic and many moreInspiring stories to help you build a bigger better stronger brandA cross between a business book and a storybook From Ideas to Iconic Brands is a collection of 101 accessible enjoyable and revealing tales behind the creation of some of the world’s greatest brands including Mercedes Apple Disney KFC WWF Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins brand naming and identity marketing strategy communication innovation repositioning and renovation with a moral at the end of every story. For each story the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility cultivate a loyal following and establish a reputation of being the best in the market this book provides the reader with a fully-equipped toolbox for building a winning brand!Giles Lury is the Executive Chairman of The Value Engineers a leading marketing and advertising agency. His specialist subjects are brand positioning brand architecture and innovation. He is a regular contributor to the marketing press and he blogs for The Marketing Society.