From Individual to Empire

<p><strong>Ever wonder what makes household names like Oprah Ellen or Beyoncé so powerful?</strong></p><p>It’s all about influencer branding and Laura Bull will tell you everything you<strong> </strong>need to know.</p><p>Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."</p><p>Whether you are an artist blogger performer politician author or thought leader this book will change the way you think about your “brand” and your future.</p><p>Bull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of <em>influencer</em> branding.</p><p>This intelligent breezy read provides additional tools exercises and resources that offer real-world support to tackle your own engaging competitive and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.</p><p>A consultant and speaker Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute.</p>