From Oberoi to Oyo

HOW DID THE TOP THREE-THE TAJ THE OBEROI ITC HOTELS-COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE?WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS-OYO AIRBNB TREEBO?WHAT DOES THE FUTURE HOLD? A hotel both emotionally and experientially touches lives-the first date the first job interview wedding anniversaries and so on many celebrations and memorable experiences are linked to it. Based on the authors years of observation of the industry and interactions with key stakeholders this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences consumer profiles and disruptions brought in by technology in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies it also attempts to provide a glimpse of what lies in store for the future.&#34 About the Author Chitra Narayanan is a Delhi-based journalist who keeps an interested gaze on consumer behaviour. She is currently an editorial consultant withTheHindu Business Line and in her two-and-a half-decade-long journalistic career has had stints withBW BusinessworldBusiness TodayEconomic Times andBusiness Standard. She has also written for theMint andTelegraph. She has written widely on marketing strategy workplaces travel and hospitality. A lover of crime fiction and a fan of P.G. Wodehouse she would love to write an old-world mystery with a hotel as a setting.