From So What? to So Funded!: How nonprofits use stories to create impact and change the world

Jane has dedicated her lifes work to a cause that matters. But something isnt working and Jane is having a hard time getting people to support the great work her organization does. They dont seem to notice or care. So what? they say. Its frustrating because theres so much Jane wants to achieve but she simply doesnt have the resources.And then Jane read a new book by master storyteller Lisa Gerber and learned how to tell a compelling story. She learned to tell the right story at the right time to the right people. And in doing so Jane uncovered beautiful stories that unlocked her audiences attention - and their wallets. Now instead of asking Who are you? they say What do you need? Jane went from So what? to So funded!And so can you.