From Story to Action

<p class=ql-align-center><strong>You and your organization have so much to offer - if only you knew how to inspire and persuade the right people to support your cause.</strong></p><p></p><p>No matter how much impactful data you've provided or how many times you've told your story your audiences just don't seem inspired by your message. What's going wrong?</p><p></p><p>The key is telling the right kind of story in the most compelling way using neuroscience-backed techniques that engage all decision-making facets of your audiences' brains.</p><p></p><p>That may sound complicated but it's not! In <em>From Story to Action</em> Dr. Sally Perkins has distilled the science into simple-to-use frameworks you can use to start telling impactful stories right away.</p><p></p><p>You'll learn how to:</p><p>• Select the right <strong>Story Type</strong> for your audience</p><p>• Use a <strong>Story Loop</strong> structure that captivates and drives action</p><p>• Develop Tr<strong>ee Tales </strong>with intimate appeal</p><p>• Develop <strong>Forest Stories</strong> with big-picture data-driven impact</p><p>• And so much more!</p><p></p><p class=ql-align-center>If your noble cause is brimming with amazing tales of transformation - or stories to spark more of it - this book will make the job of telling them so much easier.</p>