Fun Is Good

<p>Maverick marketing whiz Mike Veeck is ready to share his simple fail-proof formula for business success: Make work fun and you'll create a culture of creativity that attracts the best employees and encourages customers to spend their money.<br><br> Veeck stresses the need to reexamine the way business is conducted from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck's ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.<br><br> Peppered with firsthand accounts from businesspeople who have benefited from Veeck's philosophy Fun Is Good is an innovative off-the-beaten-track approach to getting the most out of your work life in and outside the office.</p>