Fundamental Success Factors for Online Shopthe Consumer Perspectives- Market Research from

German E-commerce is well-off; an average growth in revenue of 17% inthe first half of 2005 implies much better market conditions than the traditionalretail business has experienced. Nevertheless numerous online shopsare struggling with increasing competition and shop shutdowns appear asfrequent as openings. Consequently it is the objective of most online shopsto motivate consumers to purchase. Due to the fact that many online shopsfail to accomplish this objective this study intends to investigate whichcharacteristics online shops have to provide in order be chosen byconsumers. To investigate this issue the author has conducted a survey withtwo research questions:- What characteristics of online shops are potential choice criteria from theconsumer's perspective?- Which choice criteria are the most fundamental success factors?The author first provides a detailed overview about the internet economyits particpants and its different business models. After that the differentparts of the survey are explained the results are analyzed and a conclusionis drawn on the basis of the analysis in order to answer the researchquestions. This book is adressed to operators of online shops web-designersprogrammers consultants decision makers of E-commerce businessesand anybody who wants to generate sales with a website.