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About The Book
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: Data analytics help a business optimize its performance, perform more efficiently, maximize profit, or make more strategically-guided decisions. The techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption. Various approaches to data analytics include looking at what happened (descriptive analytics), why something happened (diagnostic analytics), what is going to happen (predictive analytics), or what should be done next (prescriptive analytics). Data analytics relies on a variety of software tools ranging from spreadsheets, data visualization, and reporting tools, data mining programs, or open-source languages for the greatest data manipulation.