Fundamentals of Fashion Management

<p><i>The Fundamentals of Fashion Management</i> provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. <p/> Packed with new visuals case studies and exercises <i>The Fundamentals of Fashion Management </i>also contains new interviews with key players from different sectors in the global fashion industry including with a fashion forecaster a brand account manager a fashion buyer a digital marketing manager fashion journalist and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management this a must-have handbook for all those looking to create successful business practice in fashion management marketing buying retailing and related fields.</p>