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About The Book
Description
Author
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globa
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Piracy-free
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Details
ISBN 13
9781606490723
Publication Date
-20-08-2010
Pages
-272
Weight
-373 grams
Dimensions
-152x229x14.51 mm
Details
ISBN 13
:
9781606490723
Publication Date
:
20-08-2010
Pages
:
272
Weight
:
373 grams
Dimensions
:
152x229x14.51 mm
Publisher
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