Fundamentals of Marketing Management

<ul> <li><strong>Fundamentals of Marketing Management</strong> by Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal and Dr. Poonam Kakkad is a comprehensive guide to marketing management concepts. It covers the fundamentals of marketing from an Indian perspective and provides an in-depth understanding of the principles of marketing. It is an essential resource for students and professionals who seek to understand the fundamentals of marketing from an Indian perspective. The book provides a comprehensive overview of the various aspects of marketing such as strategic and tactical marketing consumer behaviour branding pricing distribution and more. Additionally the book provides case studies and examples from the Indian market to help the reader gain a better understanding of the subject.</li> </ul>