Fundamentals of Marketing Management


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About The Book

Fundamentals of Marketing Management by Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal and Dr. Poonam Kakkad is a comprehensive guide to marketing management concepts. It covers the fundamentals of marketing from an Indian perspective and provides an in-depth understanding of the principles of marketing. It is an essential resource for students and professionals who seek to understand the fundamentals of marketing from an Indian perspective. The book provides a comprehensive overvie

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Details

ISBN 13
:
9789355153111
Publication Date
:
29-09-2022
Pages
:
204
Weight
:
284 grams
Dimensions
:
152.4x228.6x11.54 mm
Publisher
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