Fundamentals of Marketing Management by Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal and Dr. Poonam Kakkad is a comprehensive guide to marketing management concepts. It covers the fundamentals of marketing from an Indian perspective and provides an in-depth understanding of the principles of marketing. It is an essential resource for students and professionals who seek to understand the fundamentals of marketing from an Indian perspective. The book provides a comprehensive overvie