Fundamentals of Marketing Management

Name: Fundamentals of Marketing Management
Price: 239 INR
Availability: InStock
Author: "Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal Dr. Poonam Kakkad"
ISBN: 9789355153111

Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal Dr. Poonam Kakkad

English

Paperback

₹239

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Fundamentals of Marketing Management by Dr. Kiran Kumar Agrawal Dr. Shouvik Sanyal Dr. Lalit Goyal and Dr. Poonam Kakkad is a comprehensive guide to marketing management concepts. It covers the fundamentals of marketing from an Indian perspective and provides an in-depth understanding of the principles of marketing. It is an essential resource for students and professionals who seek to understand the fundamentals of marketing from an Indian perspective. The book provides a comprehensive overvie