Fundamentals of Marketing Skills: As per IHM Syllabus for B.Sc. in Hospitality & Hotel Administration Course

<p>Fundamentals of Marketing Skills is a practical and insightful guide tailored for final-year hotel management students. This book bridges core marketing concepts with real-world hospitality applications equipping future professionals with the essential skills needed to thrive in a competitive service industry. From consumer behavior to digital marketing strategies this comprehensive resource lays a strong foundation for effective marketing in the dynamic world of hospitality.&nbsp;</p>