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About The Book
Description
Author
The consumer mind is a minefield- a lesson marketers learn quickly as they make their way through this treacherous and confusing terrain. As a career market researcher Shobha Prasad has had to learn this lesson many times over and her cartoons capture experiences all along this route ranging from the strange and surprising to downright hilarious!Welcome to a hundred quirky takes on the corporate effort to understand and woo their audiences - marketers lost in data forests left brained corporates