Fusion Strategy

<p><b>Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.</b></p><p>Tech giants like Facebook Amazon and Google can collect real-time data from billions of users. For companies that design and manufacture physical products that type of fluid data-rich information used to be a pipe dream. Now with the rise of cheap and powerful sensors supercomputing and artificial intelligence things are changing--fast.</p><p>In <i>Fusion Strategy</i> world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive interconnected datasets--to make strategic connections that would otherwise be impossible.</p><p>The laws of competitive advantage are changing rewarding those who have the most robust data-driven insights rather than the most valuable assets. To compete in the new digital age companies need to use real-time data to turbocharge their products strategies and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.</p><p><i>Fusion Strategy</i> is the way forward.</p>