Future Ready

<p><b>To be a top performer in the digital economy--to become truly <i>future ready</i>--you need a playbook. Now you have one.</b></p><p>It seems like almost every company you can think of--including your own--has embarked on a digital transformation journey. The problem is many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly this leads to problems: failure to realize the value from digital in their bottom lines wasted resources and effort added complexity and dysfunction.</p><p>This compact no-nonsense book provides a solution. In their years of working with senior executives around the world MIT research scientists Stephanie Woerner Peter Weill and Ina Sebastian noticed that these leaders knew they had to transform their businesses but lacked a coherent framework and a common language--a playbook--to guide and motivate their employees and keep everyone focused on a common goal.</p><p><i>Future Ready</i> is that playbook. Based on years of rigorous research with data from more than a thousand companies--BBVA CEMEX DBS Fidelity Maersk and many others--the book provides a powerful field-tested four pathways framework that offers insights into the important dimensions at which a firm must excel in order to be competitive as well as the organizational disruptions that every firm must manage as part of the transformation journey.</p><p>The book includes instructive examples sharp analyses assessments to help companies benchmark themselves against top performers and many illuminating visuals to help crystallize the data and ideas.</p><p></p><p>Woerner Weill and Sebastian show that the goal isn't digital transformation but rather a profound <i>business</i> transformation. <i>Future Ready</i> is your essential guide for becoming a top performer in the digital economy.</p>