Future Shop

Some day consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read the sooner it will happen.</br>-F.M. Scherer Professor of Business and Government Harvard University</p>For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992 long before the Internet became a household world. <i>Future Shop</i> argued that new information technologies combined with innovative public policies could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce <i>Future Shop</i>'s vision of consumer empowerment still resonates today.</p>