English
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About The Book
Description
Author
The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.
Piracy-free
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Sustainably Printed
Details
ISBN 13
9781105576263
Publication Date
-19-03-2012
Pages
-108
Weight
-246 grams
Dimensions
-152x229x9.53 mm
