Games Customers Play: What they don't te

Are you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a feeling that you are playing a different game now?Business has been an endless series of games played by buyers and sellers-with one difference. Both sides could win at the same time. But somewhere along the way many customers have changed the rules of these games in their favour. As a seller when do you give in and when do you hold back? When do you walk away? ...See More