GAMESbrief Unplugged Volume 2

Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games understand emerging platforms (Apple's iOS Google Android browser-based online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis you will learn: • How ngMoco Jagex and Bigpoint built businesses worth hundreds of millions on the power of free • How in-app purchases can transform your business's revenues and profits • How a company with $100 million of venture backing went bust and how to avoid their mistakes • What new online business models mean for hardware manufacturers retail and traditional publishers If you want to ride the wave of online games weather the transition to free and become a successful profitable games business you need to read this book.