Geeks Geezers and Googlization

The Workplace Has Become A Potential Battlefield Between Four Generations (And Soon To Be Five) Struggling To Exert Their Influence And Hold On To Their World Views And Attitudes. At Its Center Are The Deep-Rooted Beliefs And Attitudes Held By Each Generation Toward Work Life And Communication.These Differences In Perspective And Opinion Are Not New.What Is New This Time Around Is That The Orderly Progression Of A New Young Generation Replacing Retiring Workers Has Been Disrupted By People Working Well Into Traditional Retirement Years. Many Baby Boomers And Veterans Continue To Work By Choice. Others Work Because They Need The Money As Retirement And Recession Collide. And Many Retired Workers Are Returning To The Workforce To Supplement Depleted Retirement Funds Or To Escape Boredom.The Result Is That We Currently Have Four Generations Working Side By Side For The First Time In History. In A Single Business You Might Have The Grandparents Parents Children And Great Grand-Children Working Together. This Is Not Only In Family-Owned Businesses; It Is Happening In For-Profits And Non-Profits Corporations And Small Businesses.The Dynamic Is Both Exciting And Revitalizing. It Is Also Frightening And Unpredictable.It Is My Hope That This Book Will Help Employers Engage And Leverage The Strengths Of Each Generation And Minimize The Liabilities. I Hesitate To Say That By Reading This Book You Will Have All The Answers And Solutions. But I Won'T Be So Bold Or Arrogant To Believe That I Or Anyone Else Can Promise That. In The Pages That Follow I Do Believe Each Reader S Awareness Will Be Piqued And That Practical Common Sense Solutions Can Be Found. Regardless Of The Approach You Take Generation Gaps Will Continue To Differentiate Age Groups In The Future Like They Have In The Past. Each Generation Will Continue To Experience Uniquely Memorable Seminal Events That Shape Their World Views. The Vivid Recall Of Current Events For One Generation Will Continue To Become Only Figments Of History For Future Generations. That Will Never Change.The Solution Doesn'T Lie In Siding With Who Is Right And Who Is Wrong But Understanding How To Leverage These Experiences And The Different Perspectives For Competitive Advantage.It Is My Hope That This Book Will Help Employers Engage And Leverage The Strengths Of Each Generation And Minimize The Liabilities. I'D Like To Say That By Reading This Book You Will Have All The Answers And Solutions. But I Won'T Be So Bold Or Arrogant To Believe That I Or Anyone Else Can Promise That. In The Pages That Follow I Do Believe Each Reader S Awareness Will Be Piqued And That Practical Common Sense Solutions Can Be Found.Regardless Of The Approach You Take Generation Gaps Will Continue To Differentiate Age Groups In The Future Like They Have In The Past. Each Generation Will Continue To Experience Uniquely Memorable Seminal Events That Shape Their World Views. The Vivid Recall Of Current Events For One Generation Will Continue To Become Only Figments Of History For Future Generations. That Will Never Change.