Gen X

<h2><strong><u>UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY</u></strong></h2><p><em>Gen X: The X Factor for Growth</em> shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce Gen Xers juggle funding their kids' education caring for aging parents and financing everyone's mobile plans. They're also the OGs of technology shaping the digital revolution from the dot-com era to the rise of AI. And notably more than 50% of Fortune 500 CEOs are Gen Xers.</p><p>So why isn't anyone talking about them?</p><p>Often dismissed as the lost generation <strong><em>Gen X is quietly redefining Work</em></strong> <strong><em>pioneering new Wealth-building strategies</em></strong> and <strong><em>driving the Wellness revolution</em></strong>. This book reveals the untapped potential of this dynamic cohort through case studies data-driven insights and go-to-market strategies.</p><p>Discover how Gen Xers' loyalty adaptability and purchasing power can transform your business. <em>Gen X: The X Factor for Growth </em>is the guide to leveraging this overlooked economic force for unparalleled impact.</p><h3><strong>It's time to harness the X factor.</strong></h3><p><em>Note: the hardcover version has full color graphics while the paperback is a black-and-white version. </em></p>