General theories of business organization and management

In this handbook our main concern is to introduce the scientific and professional public to the need to organize their businesses in line with scientific standards of management and business organization. Indeed creating and innovating requires mastery of creativity theories if the structures created are to survive. The company is considered as a field of application for management and as such knowledge and mastery of general management theories are major assets for any manager. The effectiveness of a company's organization depends on the application of management theories complemented by organizational theories. At a time when in most countries both developed and developing there is a growing need for creativity and innovation on a daily basis.