Genetically Engineered Foods

From Frankenfoods to Golden Rice several recent studies in the field ofscience communication explore media coverage of genetically engineered(GE) foods with a central focus on public awareness and understanding.Rather than focussing on accuracy and information flow this study concentrateson why and when the media highlight certain voices and frames in thepublic debate on GE foods. Who are the key players in the media debate?How do opposition and competition among stakeholders and a dynamic politicalenvironment affect opportunities to participate in the public debate? Toanswer these questions this research examines the relationship betweenactivism scientific discoveries and policy activities and develops an interactivemodel to explain differences in participation among stakeholders in theGE debate in both the United States and Great Britain. This book is addressedto professionals in journalism and science communication as well as thoseinterested in navigating the genetic engineering debate.